March 03, 2007

i’m is a new initiative from Windows Live Messenger. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. WLM set no cap on the amount they'll donate to each organization. There's no charge.

i’m is about making a difference. Not in a huge expensive way, not in a time-consuming way. But in a simple, effective way.

You won't have to change your conversation to change the conversation. With every instant message you help address the issues you feel most passionate about, including poverty, child protection, disease, and environmental degradation. It's simple. All you have to do is join and start an instant messaging conversation.

Once you've signed up, every ad you see in your message window contributes to the grand total WLM send to the causes.

How it Works

1. Download the Windows Live Messenger instant messaging service. There's no charge and it's easy to download and use.
2. Within Windows Live Messenger, click Tools and select Options. Place the text code corresponding to the cause of your choice into your Display Name.

*red+u : American Red Cross
*bgca : Boys & Girls Club
*naf : National AIDS Fund
*mssoc : National Multiple Sclerosis Society
*9mil :
*sierra : Sierra Club
*help :
*komen : Susan G. Komen for the Cure
*unicef : The US fund for UNICEF

3. Keep having i'm conversations so you can keep funding the cause doing the work most important to you.

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