July 20, 2007

"By every metric, Skype continues its midflight stall. Despite doing bunches of things right, Skype's core value is dying.

Skypers aren't calling any more now than they were before. SkypeOut minutes didn't change. Free Skype-to-Skype calling fell this quarter, back to where it was a year ago.
Skype's brand is tied to talk.

Better, cheaper, more fun, less hassle.

Does "It just works" still work for word-of-mouth marketing?

Skype desperately needs word of mouth to keep the cost of customer acquisition low and to reach clusters of people that talk with each other"
Continue reading : Q2 financials: Skype in costly trouble

Posted by Posted by Phil Wolff @ Skype Journal

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