August 14, 2007

"Starting from about 18 million US users at the beginning of 2007, Microsoft's Windows Live Messenger picked up 4.3 million more from February through May. That's a healthy clip, 23% in four months.

Microsoft credits some of this growth its cause marketing program, "i'm", which shares WLM ad revenue with ten US charities. With the "i'm making a difference" tag line, Microsoft invites users to put one of ten charities' codes into their display name, with money going to that cause with each message. Microsoft is promising each cause will receive $100,000, for a total of $1 million paid out in the first year of the program..."
Continue reading : Windows Live Messenger promotion pays $1+ million for new US customers

Posted by Phil Wolff @ Skype Journal

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